1. GENERAL

a) This document is an electronic record in terms of the Information Technology Act, 2000, and rules thereunder as applicable, and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures.

b) This document is published in accordance with the provisions of Rule 3 (1) of the Information Technology (Intermediaries Guidelines) Rules, 2011, that require publishing the rules and regulations, privacy policy, and Terms of Use for access or usage of www.squareyards.com.

c) For the purpose of this Privacy Policy ("Policy"), wherever the context so requires:

• 'You' & 'User' shall mean any legal person or entity accessing or using the services provided on this Website, who is competent to enter into binding contracts, as per the provisions of the Indian Contract Act, 1872.
• 'We', 'Us' & 'Our' shall mean the Website and/or the Company, as the context so requires.
• 'Party' & 'Parties' shall respectively be used to refer to the User and the Company individually and collectively, as the context so requires.

d) The headings of each section in this Policy are only for the purpose of organizing the various provisions under this Policy in an orderly manner and shall not be used by either Party to interpret the provisions contained herein in any manner.

e) The use of the Website by the User is solely governed by this Policy as well as the Terms of Use of the Website, and any modifications or amendments made thereto by the Company from time to time, at its sole discretion.

f) The User acknowledges and agrees that no signature or express act is required to make these Terms and the Policy binding on the User.

g) The Company retains the sole and exclusive right to amend or modify the Policy and the Terms without any prior permission or intimation to the User.

2. COLLECTION OF PERSONAL AND OTHER INFORMATION

a) The User expressly agrees and acknowledges that the Company collects and stores the User’s personal information, which is provided by the User from time to time on the Website, including but not limited to the User's username, passwords, email address, name, address, age, date of birth, sex, nationality, shopping preferences, browsing history, etc.

b) The User is aware that the Company/Website may automatically track certain information about the User based upon the User's IP address and the User’s behavior on the Website, and the User expressly consents to the same.

c) If the User chooses to purchase products/services from the Website, the User consents to allowing the Company/Website to collect information about the User's buying behavior and trends.

d) If the User chooses to post messages/reviews/feedback anywhere on the Website, the User is aware that any and all such information provided/uploaded will be collected and stored by the Company indefinitely.

e) The User is aware that any and all information pertaining to the User collected by the Company, whether or not directly provided by the User to the Company/Website, may be compiled by the Company into a file specifically created for the User.

f) The User is aware that while he/she can browse some sections of the Website without being a registered user, certain activities (such as placing an order) require the User to provide valid personal information to the Company/Website for the purpose of registration.

g) The User is aware that the Company/Website may occasionally request the User to complete optional online surveys that require providing demographic information.

h) The User is further aware that the Company/Website may occasionally request the User to write reviews for products/services purchased.

i) Nothing contained herein shall be deemed to compel the Website/Company to store, upload, publish, or display in any manner content/reviews/surveys/feedback submitted by the User.

3. COOKIES

a) The User is aware that a 'Cookie' is a small piece of information stored by a web server on a web browser so it can later be traced back from that particular browser, and that cookies are useful for enabling the browser to remember information specific to a given user, including but not limited to a User's login identification, password, etc. The User is aware that the Website places both permanent and temporary cookies in the User's computer's hard drive and web browser, and does hereby expressly consent to the same.

b) The User is further aware that the Website uses data collection devices such as cookies on certain pages of the Website to help analyze web page flow, measure promotional effectiveness, and promote trust and safety, and that certain features of the Website are only available through the use of such cookies. While the User is free to decline the Website's cookies if the User's browser permits, the User may consequently be unable to use certain features on the Website.

4. DIVULGING/SHARING OF PERSONAL INFORMATION

a) The User is aware that the Website/Company may share the User's personal information with other corporate entities and affiliates to help detect and prevent identity theft, fraud and other potentially illegal acts; correlate related or multiple accounts to prevent abuse of the Website's services; and to facilitate joint or co-branded services, where such services are provided by more than one corporate entity.

b) The User is aware that the Website/Company may disclose personal information if required to do so by law or if the Website/Company in good faith believes that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal processes. The Website/Company may also disclose the User's personal information to law enforcement offices, third-party rights owners, or other third parties if it believes that such disclosure is reasonably necessary to enforce the Terms or Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of its users, or the general public.

c) The User is further aware that the Website/Company and its affiliates may share/sell some or all of the User's personal information with other business entities should the Company/Website (or its assets) plan to merge with, or be acquired by such business entity, or in the event of re-organization, amalgamation, or restructuring of the Company's business. Such business entity or new entity will continue to be bound by the Terms and Policy, as may be amended from time to time.

5. SECURITY

Transactions on the Website are secure and protected. Any information entered by the User when transacting on the Website is encrypted to protect the User against unintentional disclosure to third parties. The User's credit and debit card information is not received, stored by, or retained by the Company/Website in any manner. This information is supplied by the User directly to the relevant payment gateway which is authorized to handle the information provided and is compliant with the regulations and requirements of various banks and institutions and payment franchisees that it is associated with.

6. THIRD PARTY ADVERTISEMENTS / PROMOTIONS

The User is aware that the Company/Website uses third-party advertising companies to serve ads to the users of the Website. The User is aware that these companies may use information relating to the User’s visits to the Website and other websites in order to provide customised advertisements to the User. Furthermore, the Website may contain links to other websites that may collect personally identifiable information about the User. The Company/Website is not responsible for the privacy practices or the content of any of the aforementioned linked websites, and the User expressly acknowledges the same and agrees that any and all risks associated will be borne entirely by the User.

7. USER'S CONSENT

By using the Website and/or by providing information to the Company through the Website, the User consents to the collection and use of the information disclosed by the User on the Website in accordance with this Policy, including but not limited to the User's consent to the Company/Website sharing/divulging the User's information, as per the terms contained hereinabove in Section 4 of the Policy.

8. Dispute Resolution and Jurisdiction

It is expressly agreed by the Parties hereto that the formation, interpretation, and performance of this Policy and any disputes arising herefrom will be resolved through a two-step Alternate Dispute Resolution ("ADR") mechanism. It is further agreed by the Parties that the contents of this Section shall survive even after the termination or expiry of the Policy and/or Terms.

a) Mediation

In case of any dispute between the parties, the Parties will attempt to resolve the same amicably amongst themselves, to the mutual satisfaction of both Parties. In the event that the Parties are unable to reach such an amicable solution within thirty (30) days of one Party communicating the existence of a dispute to the other Party, the dispute will be resolved by arbitration, as detailed herein below;

b) Arbitration

In the event that the Parties are unable to amicably resolve a dispute by mediation, said dispute will be referred to arbitration by a sole arbitrator to be appointed by the Company, and the award passed by such sole arbitrator will be valid and binding on both Parties. The Parties shall bear their own costs for the proceedings, although the sole arbitrator may, in his/her sole discretion, direct either Party to bear the entire cost of the proceedings. The arbitration shall be conducted in English, and the seat of Arbitration shall be Delhi, India.

The Parties expressly agree that the Terms, Policy, and any other agreements entered into between the Parties are governed by the laws, rules, and regulations of India, and that the Courts at Delhi shall have exclusive jurisdiction over any disputes arising between the Parties.